About two hours ago, I was going to call this post “Good Enough is the New Not-Good-Enough.” That’s because of a paragraph in Seth Godin’s book “Poke the Box,” which said that quality is not good enough anymore because it’s become the norm.
If you have quality and they have quality and that’s all either of you offers, then you’re selling a commodity and I’ll take it cheap please.
That distresses me because I’m in the journalism business, and the publication I started seven years ago, Baristanet, now has more competition than ever, particularly from the local edition of Patch, hatched by corporate giant AOL. Godin is saying that just doing my job well, producing a quality product, isn’t enough.
About two months ago, people started talking to me about Seth Godin, a guru of marketing and entrepreneurship who has divorced himself from the official publishing industry to go it alone as a self-publisher. A few weeks ago, Godin materialized briefly in my life when I saw him talking to Jeff Jarvis at an event at the CUNY Graduate School of Journalism. When another friend mentioned Godin again last weekend, I was finally moved to buy one of his books, “Poke the Box,” for $4.99 on Kindle.